Privacy Policy

Last Updated: November 2025

Dealer Digital (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website or interact with our platform, marketing campaigns, or services.

By using this website, you consent to the practices described here.

1. Information We Collect

Information You Provide

When you submit a form, book a call, or request a demo, we may collect:

  • First name

  • Last name

  • Email address

  • Phone number

  • Dealership name

  • Website URL

  • Any additional information you voluntarily submit

Information Collected Automatically

We use analytics and tracking tools to collect data about how visitors interact with our website. This may include:

  • IP address

  • Device type

  • Browser information

  • Pages viewed

  • Time spent on site

  • Click and scroll behavior

  • Conversion data

Tools used include:

  • Google Analytics

  • Google Ads Tracking

  • Meta Pixel

  • Retargeting pixels

  • Other analytics or behavioral tracking tools

These tools may use cookies or similar technologies.

2. How We Use Your Information

We use collected information for legitimate business purposes, including:

  • Responding to inquiries and demo requests

  • Providing product information

  • Improving our website and user experience

  • Measuring the performance of ads and marketing campaigns

  • Running retargeting ads on Google and Meta

  • Sending email follow ups or relevant content

  • Enhancing the quality of our platform

  • Building custom audiences or lookalike audiences for advertising

All advertising and retargeting activities comply with platform policies.

3. Advertising and Retargeting

We use Google Ads, Meta Ads, and other ad platforms for marketing and remarketing. These platforms may use cookies, tagging technologies, or aggregated data to show ads tailored to your activity.

You may see Dealer Digital ads on Google, Facebook, Instagram, and partner websites after visiting our site.

You can control ad personalization in your browser or ad platform settings.

4. Cookies and Tracking Technologies

Our website uses cookies to:

  • Remember visitor preferences

  • Measure site performance

  • Track conversions

  • Run retargeting ads

  • Improve marketing efficiency

You may disable cookies in your browser settings. Doing so may affect website functionality.

5. Data Sharing and Third Parties

We may share your information with trusted service providers solely to help us operate and improve our services. These may include:

  • Analytics providers like Google

  • Advertising platforms like Meta and Google

  • CRM or automation tools

  • Email marketing tools

  • Hosting and cloud service providers

We do not sell or trade personal information.

All third parties only receive the minimum data required to perform their function and must protect your data according to their own privacy obligations.

6. Data Storage and Security

We store information in secure systems with access controls in place. Data is protected through industry standard security measures.

We retain data only as long as necessary to support operational and marketing purposes.

You may request deletion of your information at any time.

7. Your Rights

You have the right to:

  • Request access to personal data we hold

  • Request updates or corrections

  • Request deletion of your data

  • Opt out of email marketing

  • Opt out of retargeting ads through platform settings

  • Disable cookies through your browser

To make a request, email us at info@niftycode.tech.

8. Third Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites.

9. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect information from anyone under this age.

10. Updates to This Policy

We may update this Privacy Policy occasionally. The revised version will be posted with an updated date.

11. Contact Us

If you have questions or need assistance regarding this Privacy Policy, contact us at:
info@niftycode.tech